Define Marketing Paper Essay Example | Topics and Well Written Essays - 500 words

Define Marketing Paper - Essay Example Taken into account these definitions, it is possible to say that marketing is a matching process between the needs and expectations of customers, and the ability and capacity of the organizations to satisfy these needs. Also, the aim of the company is to create high quality products to meet the needs of the customers and attract new clients. Marketing is important to organizational success because it involves sales, purchases, exchange of goods, services and information about these goods. Marketing is supported by such activities as advertising, the publishing of a wide range of information, scheduling, distribution, payment, and service. Also, marketing can be described as the activity that involves product design, manufacturing, and transportation. Without marketing, an organization will not be able properly plan its activities in order to reach a common goal. Marketing helps to coordinate work of "production, research and financial activities" (Appleby, 1994, p.262). The recent activities of Tesco PLC (the