Advertising is the backbone of a business Essay Example | Topics and Well Written Essays - 500 words

Advertising is the backbone of a business - Essay Example However different types of people get attracted to different types of approaches as portrayed by the brands and businesses. which I was tempted only to buy after watching the different advertisements given by them. Nike has adopted a universal approach to hiring superstars in their advertisements and this adds to an advantage to the brand. The brand not only shows professionalism in its advertisements but also adds humour to them. Both these approaches amalgamated together to tempt the people to buy its products. I personally had no interest in playing sports prior to watching the advertisements of Nike. However, after watching Roger Federer in the ads of Nike I was tempted to buy products from Nike. The ad in which a fake coach barges in the house of Federer and makes him practice has a tinge of humour in it which forced me to buy not only the racket but also the shoes of Nike. Humor should be an important part of the advertisements given out by brands and businesses as it forces on e to watch the ad continuously. Furthermore, after watching this ad continuously, one is forced to buy the product. The most effective form of advertisement which tempts me to buy products is of humour and professionalism. The ads of Nike show the professionalism of stars and show us the reality of this world. Shoes, rackets, balls and apparels attract me the most through advertisements. Advertising plays a major role in my life as it tells me about the products I am looking for.